INVOLVING GLOBAL OPINION IN THE CLIMATE DEBATE - DENMARK LAUNCHES CLIMATE CHANGE WEB PLATFORM WITH GOOGLE

The aim of the collaboration is to increase global engagement in climate change in the run-up to and during COP15 in Copenhagen in December.

The collaboration includes a number of online initiatives:

• “Raise your voice” COP15 YouTube channel - www.youtube.com/cop15
  Denmark will allow users of the online video sharing website YouTube to share their thoughts on climate change and to make their voices be heard at the conference. Through the channel, users can contribute their own opinion and questions, and respond to and view videos by climate change opinion makers. The channel will also allow users to watch videos that go behind the scenes of the conference itself. During COP15, videos will be shown to the leaders of the world gathered at the conference, who will have a chance to record their opinions directly from the conference venue.
• Visualization of climate change on Google Earth - www.google.com/cop15
  Working with data from the Intergovernmental Panel on Climate Change (IPCC), the UN Framework Convention on Climate Change (UNFCCC), and the international scientific community, Google has visualized climate change stories on Google Maps and Google Earth. For example, users will be able to view visualizations of greenhouse gas emissions by region, the expected consequences of climate change, as well as narrated virtual tours on mitigation and adaptation aspects.
• Working together for the climate
  A number of different organizations are working on outreach efforts in the period leading up to COP15. To unite all these campaigns, users of Denmark’s “Raise your voice” COP15 YouTube channel will be able to visit other major campaigns, including the UN’s official Seal the Deal initiative, UNICEF’s Unite for Climate youth campaign, the Hopenhagen campaign, Prince Charles’ Rainforest Project and the Tck Tck Tck campaign.

In addition to the above activities under the collaboration between Denmark and Google, Google is collaborating with CNN to conduct a global, TV-transmitted Townhall debate during COP15. As such, questions submitted to the “Raise your voice” YouTube channel will be broadcast to a worldwide audience.

The collaboration between Denmark and Google was launched on September 22 by the Prime Minister of Denmark, Lars Løkke Rasmussen, during the UN Climate Summit in New York. Video coverage of the event will be made available on the COP15 “Raise your voice” YouTube channel.

On the YouTube channel there will also be “Call to Action” videos from HRH the Crown Prince of Denmark and the Prime Minister of Denmark Lars Løkke Rasmussen.


Embassy of Denmark
September 30, 2009